Why Reviews Matter

Reviews often make or break a business. It is important to get as many reviews as possible, and try to ensure that they are positive. Here are a few reasons reviews are so important:

Reviews Can Promote Your Business!

Why spend thousands of pounds on advertising when you can have former players promote your escape room for free! Word of mouth and online reviews are great avenues to increase your game’s popularity (and profits). With so many escape rooms to choose from, players will likely choose the ones with higher reviews. In fact, many players bypass search engines and go directly to review websites like Tripadvisor and Yelp to find escape rooms in the first place. Obviously, positive reviews are the best, but you cannot guarantee that all customer reviews will be glowing. Fortunately, the sheer number of reviews is valuable, because it at least shows that multiple players have come to your escape room.

Reviews Can Improve Your Room!

Feedback from players will let you know if your room runs smoothly. For example, reviewers may note certain puzzles that are too confusing, props that do not fit well with your theme, and elements they simply did not like. By reading reviews, escape room owners can constantly make changes/improvements to make their games more appealing.

Reviews Can Help Your SEO!

Reviews are one of the factors search engines consider when ranking businesses.
Search engines want to know that your website is active, and it is hard for escape room owners to constantly churn out fresh relevant content themselves. User-generated content related to your website is a much easier way to keep your escape room visible in search engines.

Reviews Can Contribute To Your Social Media Presence!

In addition to leaving feedback on review websites, players will often post comments on social media forums like Facebook, Twitter, and Instagram. Traffic on your escape rooms social media pages is beneficial to your business because it improves SEO. It is also helpful because new visitors to your social media page may read reviews from prior players and be encouraged to try out your game.

Escape room owners should work hard to encourage customers to write reviews. Start by registering your business on social media and review websites—so players have places to write their reviews. Next, make sure that at the end of every game you ask the players for feedback. I also recommend sending thank you emails with links to your review sites.

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