Google search results improved with structured data and rich snippets

SEO For Escape Rooms – Part Four: Structured Data & Rich Snippets

Check out part four of our founder Brad Kendall’s informative SEO series on EscapeFront.

Here is a preview:

The code that makes up your website is just as important as the content on it. You might have heard about structured data,, and JSON-LD. But what do these terms mean exactly

What is structured data?

What does structured data do?

And what does it have to do with SEO?

Hopefully, this article will help you better understand structured data, and how you can take advantage of tools like Google’s data highlighter to start adding rich snippets and structured data to your website.

What Are Structured Data And Rich Snippets?

Structured data is code in a specific format, written in such a way that search engines understand it. Structuring data involves implementing a type of markup on your webpage, adding additional detail to your page’s content.

Search engines read the code and use it to display search results in a specific and much richer way. The detailed description on the search results page is what is known as a rich snippet. Google only shows the title of your webpage, the URL, and a 160 character description of what the page is about. So, you want to make that snippet as attractive as you can, so searchers will click.

I have to make one side note here. Unfortunately, Google does not always create a rich snippet of your page, even if you’ve added the structured data. There are no guarantees. So all you can do is add it to your page, and hope Google will pick it up!

With structured data, you can “talk” to the search engines. You can tell the search engines about your business and Google will be able to grasp all that information instantly and can decide to show it in the search results. The goal is to have Google use the information to create informative rich search result snippets that searchers will love!


Post a Comment