SEO For Escape Rooms: An Overview
Check out the intro to a great SEO series written by our founder Brad Kendall by going to EscapeFront.
Here is a preview:
Where does your escape room appear in search engine results?
First page? Second page? Even further back?
Where your business ranks in search engine results matters a lot! The closer you are to the top of the first page, the more likely your potential customers are to click.
A study conducted by Moz shows the click-through rate of website results based on specific intent.
As you can see from the graph, if a person performs a search based on a specific location, approximately 35% of people will click on the first search result. From there, the numbers drop significantly. If your business happens to be on the second page of the search engine results then the click-through rate to your site is only going to be a dismal 5%.
No business wants that, especially an escape room. Most escape rooms don’t get a lot of walk-in traffic!
Now that we have determined why SEO is so important, what can you do?
