Marketing Tips for Escape Room Companies
Marketing does not always need to be expensive. Brand new companies can begin marketing their rooms without breaking the bank. Below are a few tips to start getting your name out there.
Escape Room Directories
It is important to list your company on escape room directories, so players searching for games in your area will be able to find you. Most directory sites allow you to list your room for free, and some even let you advertise on their website. Below are some directories to check out:
- Play Exit Games
- Escape Room Addict
- The Scare Factor
- USA Escape Rooms Directory
- Escape Room Hub
- Escape Games America
- World of Escapes
- Escape Room Source
- Escape Rooms Near Me
- Escape Room Freak
- Escape Fan
- Escape Game
- Escape Room In
- Room Escape Artist
- Escape Authority
- Nowescape
Small Business Directories
You will also want to list your company on regular business directories, to help players and search engines find you. Consider listing your business on sites like the following:
- Google Business
- Yelp
- TripAdvisor
- Bing Places for Business
- Yellow Pages
- Local.com
- City Search
- Foursquare
- Manta
- US Directory
Social Media
It is also worthwhile to be active on social media sites. Joining escape room groups like the ones below can keep you informed about things going on in the industry. In addition, you should post relevant comments, and perhaps mention your room if players request information about games in your area.
- Escape Room Artists (ERA SoCal)
- Escape Room Enthusiasts
- Escape Room Start-Ups
- Escape Room Business Discussions
- Escape Room Marketing
- Humans of Escape Rooms
Escape Room Forums
You may also want to post/respond to questions or comments on escape room forums, to keep involved in the industry.
Bloggers/Reviewers
You may want to contact bloggers/reviewers and offer them a free game in exchange for a review of your room. Feedback is important to improve your room, and to attract players. With so many great games out there, many players look at review sites before booking a room.
Wearable Ads
Some escape room owners are comfortable advertising on themselves. Consider putting bumper stickers on your car and/or wearing clothing with your escape room name/logo on them.
Discount Sites
Many escape room owners swear by Groupon because it gets new players to try escape rooms for a discounted price. Consider offering discount/deals for your room on sites like Grouponand LivingSocial.
Paid Advertising
If you have the budget to do so, you may want to consider paid advertising. Print advertising, targeted Facebook/Twitter ads, ad agencies etc. may be worth your while if the free avenues discussed above are not doing enough for you.
